TANGO COMES FIRST NATIONAL TV CAMPAIGN

KAATSHEUVEL 7/16/2020 After 5 years of existence, Tango will launch its first national TV campaign this fall. The It takes two to Tango 'commercial will be broadcast on RTL channels from the end of September.n.

The campaign

The brand campaign will be activated in late September and will run on all Ad Alliance channels for two weeks. The campaign is about confidence and comfort. The shoe label hopes to reach the whole of the Netherlands with the message: "No 'sore feet': these shoes are sexy and comfortable. So comfortable that you can even dance on them. The commercial will show select items from the AW20 collection and at the same time launch the very first -Tango men's collection.

Growth
Since the brand's inception in 2015, the marketing and advertising focus has been solely on online marketing. With success, because the B2B portal of Tango is growing fast. In one year they have doubled their online sales via the B2B platform.


Kim de Jong, co-owner: "Now that we have grown enormously with the help of our online sales channel, it is time to transition from start-up to mature company. With this TV campaign, we invest in our long-term branding and our brand awareness will be increased throughout the Netherlands. "